Hey health and wellness pros! Today we’re tackling an essential ingredient for cultivating successful relationships with your clients and followers — the “know, like, and trust” factor.
For people to see you as more than just a service provider, they need to genuinely know, like, and trust you and your guidance. This relies on demonstrating expertise, empathy, and honesty in business consistently over time.
When you get to know your clients and followers on a human level, it builds trust and likeability. Really understanding their needs and goals makes it easier to suggest thoughtful products that they’ll actually enjoy using.
Keep reading for tips on boosting your “know, like, and trust” factor with your audience and how to incorporate authentic product recommendations along the way!
While many health and wellness pros may offer similar services on paper, the ones who succeed at building customer loyalty do so by honing the know, like, and trust factor.
At the end of the day, people want to feel understood, valued, and secure in your guidance. When you take the time to really get to know your clients and followers, you build trust by demonstrating genuine care for them beyond your own immediate benefit.
Clients will appreciate when you bring positive energy and take a collaborative approach to achieving their goals. And comfortably explaining your experience and qualifications establishes your credibility so clients have confidence in your skills.
The know, like, and trust element helps people view you as a trusted guide who understands them and has their best interests at heart. This is key for establishing long-term relationships with happy clients.
15 ways to build your know, like, and trust factor
For clients to truly know you, they need to view you as more than just a service provider — they should see you as a real person with expertise, passion, and purpose. Getting personal helps humanize the client relationship!
Here are 5 ways to get started:
Product recommendations help clients see you as an authentic user yourself. People tend to trust suggestions that come from lived experience, feeling more confident that the product(s) will work as described.
When clients feel they truly know you as a person and a professional, product recommendations become collaborative conversations, not one-sided sales pitches.
For clients and followers to genuinely like you, they need to see you as a supportive partner in their success. The likeability factor starts with showing genuine interest in who they are as people.
Some tips for building your likeability factor:
When clients truly like you, product recommendations become seamless conversations between friends with shared goals. Likability establishes the trust that you have their best interests in mind.
For clients to truly trust you, they need complete confidence in your expertise, integrity, and ability to guide them towards their goals.
Building trust happens through:
When clients fully trust you and your guidance, they become receptive to product recommendations as helpful tools rather than sales ploys. But that trust must be earned through consistently demonstrating your knowledge, integrity, and commitment over the full course of your relationship.
By genuinely getting to know your clients and followers, humanizing your online presence, and consistently demonstrating your expertise and integrity, you become a trusted partner — not just a service provider.
People are more receptive to product recommendations from someone who understands their needs and is committed to helping them achieve their goals.
WRKOUT makes it easy to thoughtfully recommend products to help your clients reach their goals faster while strengthening your relationship.
It doesn’t matter how big your social following is—it’s about how authentic you are.